Marie-Luise Ribbnäs


In the middle of a challenging career I painfully learned that if you are not aware of who you are and how you affect others, you can not lead yourself - and certainly not others. The tough but valuable insight led me back to my true passion and strength - the people and the relations between us, as a condition for achieving the results we want.

"When you talk, you are only repeating what you already know. But if you listen, you may learn something new"
-Dalai Lama


  • Wide experience in sales, marketing, and communication from practical work on the sales floor
  • Strategic and visionary work in leadership- and management teams
  • Coaching, facilitation and process management of individuals, groups and organisations with customers in the private and public sector


  • 07-      Running my own business
  • 05-07 Facilitator/coach for international leadership development programmes within the IKEA group
  • 02-05 Commercial Manager Worldwide, Children’s IKEA, IKEA of Sweden
  • 99-02 Project manager for relaunching the IKEA family concept globally
  • 97-99, PR and Communications Manager, IKEA group
  • 94-97  Sales leader Furniture for IKEA Retail in Sweden
  • 91-94  Furniture manager, acting Store manager and Project leader for rebuild of IKEA Helsingborg
  • 88-91 Group leader, Furniture department, IKEA Malmö
  • 87-88 Sales clerk and Group leader trainee, Furniture department, IKEA Malmö

Education and further development 

  • 20        Neuroscience of Change, Coaches Rising
  • 18        Co-Active® Leadership Experience, CTI® 
  • 17         International Coach Federation, Professional Certified Coach
  • 12-13   Coach Training Programme, CPCC Certification Programme, CTI, Co-Active® Coaching
  • 10-11   Coach Training Programme, Core Curriculum, CTI, Co-Active® Coaching
  • 08-09 The Four Rooms of Change®, certification training
  • 05-06 Coach training, Coachutbildning Sverige, International Coach Federation, Associate Certified Coach
  • 87-07 Internal education, IKEA (Project, store and retail manager training)
  • 82-87 University of Lund, Sweden-Bachelor of Arts, Business Economics and Languages